Marketing is a fast-paced creative profession that encompasses sales, advertising, sales promotion, customer service and more. In this exciting course you’ll gain a theoretical foundation and learn the procedures for building a brand, applying consumer buying behavior to promotional campaigns, analyzing population segments, developing effective ad campaigns, selecting appropriate media, managing customer relationships, organizing public relations and more.

All textbooks and study materials are included with your tuition.

Career Profile

Marketing communications specialists enjoy variety and excitement, making strategic decisions that involve creative thinking. They interact with others and often work in teams. Travel, extended hours and tight deadlines are common, but competitive earnings and job satisfaction make it worthwhile. Responsibilities may cover a broad range of activities, including research, public relations, sales, product development, advertising and interactive marketing.

Intense domestic and global competition is expected to spur faster than average growth in the employment of advertising, marketing, promotions, public relations and sales managers through 2014. Possible career tracks include:

Advertising account executive
Creative director
Marketing manager
Event/trade show coordinator
Brand/product manager
Media buyer/planner
Marketing communications manager
Public relations director
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